Explore the advertising landscape

Search our ad database, containing ads observed on more than 130 news media web sites from five countries. Our database enables you to gain insights into advertising strategies of around 3.5k advertisers, discover both competitors and publishers, and identify advertising trends.

Use cases

Campaign monitoring

Campaign budget optimization

Brand protection and safety

Target audience refinement

Dashboards

Ad Creatives

We provide you with insights into ad creative metadata, e.g. formats and landing page, as well as campaign KPI's, such as ad volume, location, target audiences, and technical device specifications over time. You can also see ad creatives ranked by number of impressions.

Explore ad creatives
Advertisers

Our advertiser dashboard will provide you with insights into advertiser campaigns. You can use the dashboard to monitor the delivery of your campaigns but also to reverse engineer your competitors' campaigns. You can also browse advertisers by IAB content categories to discover competitors in your field.

Browse advertisers
Publishers

Our publisher dashboard will provide you with insights into publisher inventory, how it is populated with ads over time for different target audiences and locations. You can also discover top inventory buyers by number of impressions or the device types prefered by the website visitors.

Discover publishers

Data collection methodology

We monitor the display advertising landscape using cookie-based profiles covering various demographic groups and interests. We collect data from different locations across Europe 24/7 by leveraging powerful cloud-based infrastructure. We visit publishers' websites approximately once every hour to allow high data resolution and freshness for the subsequent fine-grained analyses. Data is collected from a vast range of devices and operating systems, and browsers. Novel data extraction and processing techniques from data science and machine learning are applied on the fly to each detected ad to ensure that our data adhere to the highest data quality standards.